The Real Estate industry is increasingly misleading the public.

With the number of house sales falling of a clift, have you ever wondered what a Real Estate agent/professional does to fill in spare time before they receive their redundancy offers?

Yesterday quality newspaper, the Australian runs an article “Mum ready to go shopping for second home”

The article reports :

THE memory of her mortgage rate rocketing above 9 per cent last year is not enough to scare Kirsten Friedli away from the property game.

Following the Reserve Bank’s decision yesterday to drop the cash rate 100 basis points to a 45-year-low of 3.25 per cent, Ms Friedli is ready to go shopping for her second home.

With $220,000 left to pay off a $350,000 home loan, Ms Friedli, 35, and her partner Matthew, 40, plan to take on another mortgage to buy an investment property.

Cool, so this Mum from Port Kembla thinks it is never a better time to buy property. But hang on, doesn’t Real Estate Agents think it is never a better time to buy? Umm.

What does a google search yield us? Umm, she has a facebook profile.

Looks like Kirsten is from Wollongong – that’s next to Port Kembla. Hey, she works for Dougmal Real Estate as Marketing Manager. She even features predominately in Owning a Dougmal Franchise.

But surely the industry isn’t riddled with this misleading “advertising” dressed up as good news articles? Surely it’s just a once off?

Today, The Sydney Morning Herald’s Alex McDonald writes an article “Homebuyers hit the streets after interest rate cut”

It reads :

RANDWICK was the perfect place to take a punt on the housing market, said Albert Talarico. After buying a new family home there, Mr Talarico was now on the lookout for a second Randwick property as an investment.

He believed the housing market was close to bottoming out. “I don’t think it’s got much more to go down,” he said. “There’s a bit of oversupply in certain areas, but Randwick is one of those areas where, if you can get into the market, now is the time [to buy].”

Hey, we have another chap who has just brought a house and is now looking for an Investment. Again it’s never a better time to buy, and the article never has a whiff that home buyer and investor to be, Mr Talarico could be an Real Estate Agent.

Yet, our friend – Google shows Albert Talarico is an agent with Lisa Steele Real Estate in Double Bay having over 11 years industry experience.

What is just as worrying as the misleading articles, is what will happen when Real Estate agents stop buying houses? It appears they are the only ones keeping the market afloat.

The next time you read an article in the paper about someone buying a house or investment property, be sure to run the new owner through Goggle to see if they are an agent. There is extremely good chances they are.




10 Comments

  1. I thank you for your relent search of the truth in regards to the economy.

    This shows agents being the lowest of the low. Even lower than I had ever imagined.

    Fantastic research. Please, please, keep up the good work.

  2. Real estate agents brainwash themselves to think its never a better time to buy… I coudn’t think of a worse time to buy when the property market has reached record highs relative to wages and every economist agreeing that we are at the beginning of a major downturn in the economy with unemployment set to rapidly increase this year.

  3. Nice, I remember reading the newspaper article and in the back of my mind I was thinking this is a little odd. Then I moved on and didn’t think about it again until I read your article.

    Love your work.

  4. Great investigative journalism there! You must have beaten media watch to it.

    I was also surprised when reading one of those articles. Surely the reporters writing the story must have known who they were.

  5. Classic mate! Keep up the research! You should really pass these on to ABC’s MediaWatch TV program to get a bit more publicity.
    Email: mediawatch@your.abc.net.au
    Mail:
    Media Watch
    GPO Box 9994
    In your Capital City
    Telephone:
    02 8333 4454
    Fax:
    02 8333 4962

  6. Real estate agents are the dodgiest mongrels on the planet!

    Unfortunately they often have political aspirations. This explains why Australia suffers from some of the poorest leadership imaginable.

  7. And googles legal team said ” Hahahaha, NO ” and rightly deserved, expose these LIARS for what they are. Very unaustralian on their behalf telling mistruths.

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